Key Takeaways:

Now that you've had an introduction to the UFM philosophy, you're probably beginning to diagnose issues you've experienced in sales, marketing, and account management/client service. In fact, it's easy - too complex, too many metrics, too many silos, poor communication, conflicting objectives, internal versus external focus.

We created our own version of the "Seven Deadly Sins" to help organizations recognize (and avoid!) the most common pitfalls. Here is our list - use it to communicate more effectively inside your organization:

Deadly sin #1:

We focus on the data that is easiest to get, not the data that tells the best story.

Deadly sin #2:

We ignore the source of the data or the method to gather it. (Garbage in, garbage out.)

Deadly sin #3:

We collect lots of data in one place on the journey, and nothing in other places.

Deadly sin #4:

We don’t look to the right and left of our data, and lose their connections.

Deadly sin #5:

We succumb to the “sparkle pony” effect: a cool metric, new tech, or pretty dashboard.

Deadly sin #6:

We don’t watch trends in our data over time … until it’s too late.

Deadly sin #7:

We have unclear goals or shifting priorities—change is good, but not for it’s own sake.

It's Your Turn!

We have included a one-page PDF document with all seven deadly sins ... as well as a PowerPoint presentation with each sin on its own slide. Go ahead and add your own stories of sinning - and repent!